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Senior Design Director,
Brand & Marketing Design

Industry Dive, a global media company for industry leaders.

Oct. 2018 – Present.
Promoted from Design Director (Feb. - Dec. 2021) and Creative Director (Oct. 2018 - Feb. 2021)

  • Personnel manager for a distributed design team of visual designers, art directors and design operation managers. Passionate about mentorship, coaching and motivating impact toward business objectives. Reports directly to VP of Design. 

  • Leading the web development and branding of Industry Dive online properties, including IndustryDive.com and its sub brands.

    • Goals were to improve customer and user experience, branding, product design best practices and scalability.

    • Rebuilt UI/UX in a migration to Webflow, created new content to achieve interdepartmental goals, including driving sales and recruiting talent.

  • Developed an internal application for generating on-brand graphics, empowers other teams to create on-brand assets for marketing, sales and operations.

    • Improves brand consistency, reduces production time by saving the design team from tedious production tasks.

  • First ever Creative Director for ID’s content marketing studio. Enabled $8.1 million of client revenue in my first year.

  • Scaled design operations through recruiting and hiring, building our freelance network, vetting contractors, managing budget.

  • Art direction for editorial graphics and virtual events.

  • Brand identity and visual design system for ID’s content marketing agency, including a new microsite, logo, color palette, typography and graphic motif in under 30 days.

  • Brand strategy and development for 4 acquired properties within a year, including new logos, social accounts and site UI. 

Technical Skills

  • Design – Adobe Photoshop, Illustrator, InDesign, Figma 

  • Management – Jira, Confluence, Lever, SAP Concur, WorkSuite

Certifications

Awards

  • FOLIO awards for Art Director of the Year, Design Team of the Year, Overall Design Excellence, B2B Data Visualization. Honorable mention for B2B Illustration and Overall Art Direction

  • American Graphic Design Awards

Volunteering

  • Mentor for Richmond Ad Club – A qualified mentor is a pro in the industry. Local undergraduate and graduate students with the unique opportunity to be paired 1:1 with a seasoned advertising professional with similar career interests.

  • Strategy Lead on Industry Dive’s Diversity, Inclusion & Equity Leadership team

  • Brand identity and website design for Dream Between the Lines nonprofit

Education

Prior experience

Lead Graphic Designer @ National Park Foundation – (11/2016 – 10/2018)

  • Driving fundraising. Worked directly with the Sr. Director of Brand Development creating pieces for marketing, e.g. digital and print design, email newsletters, apparel, video.

  • Event production. Video shoots for Attn: and live broadcasts for the Hallmark Channel.

Graphic Designer @ Global Business Travel Association – (03/2015 – 10/2016)

  • Driving membership acquisition and event registration. Worked directly with the Sr. Manager of Production and Dir. of Marketing to increase sales.

  • Event design. Created the visual identity for 20+ global events, e.g. graphics, app and videos.

Graphic Designer @ U.S. News & World Report – (02/2014 – 02/2015)

  • Digital magazine production. Designed for the U.S. News Digital Weekly magazine.

  • Book design. Designed the annual Best Hospitals, Best Colleges and Best Grad Schools.