Corporate Site Design

Goals • Previous design • Process • Results /// Redesigning and rebuilding the Industry Dive site in 4 months

I.

Goals

Objective: Direct brand strategy and building a new design for industrydive.com in under 4 months.

Creative direction

  • Update the design to align with our 2021 rebrand strategy, including color, typography and graphic motif

  • Stay current with design trends and UI/UX best practices

Scalability

  • Rebuild in Webflow for low-code build and updating

  • Redesign our Company News blog with an improved, self-serve publishing process for the Public Relations team

Improve content to achieve interdepartmental goals

  • Clarify the company’s mission and highlight original journalism by a 100+ staffed newsroom

  • Improve authenticity by removing stock imagery and replacing it with original photography and graphics

  • Drive sales through case studies and contact CTAs

  • Increase talent recruitment by better showcasing company culture, benefits, diversity and inclusion

II.

Previous design

III.

Process

Beginning with moodboards, then wireframing in Figma, creating content and setting consistent styles.

Moodboarding

Figma wireframes

Styles

Content editing and SEO

From Figma hi-fi mocks to building in Webflow

Final testing and stakeholder feedback via BugHerd

 

IV.

Results

The new industrydive.com with new content, new branding and new publishing process.

 
Previous

client work
Next

custom app for creating brand assets